ZAZI, a new campaign aimed at Women and Girls has been launched under the leadership of the South African National AIDS Council (SANAC) Women’s Sector, with support from the USAID/JHU HIV Communication programme and PEPFAR in partnership with the Department of Women, Children and People with Disabilities, the Department of Health and the Department of Social Development.

The ZAZI Campaign encourages women and girls to draw on their inner strength, power, and self-confidence to know themselves and what they stand for in order to guide their decisions about their future.

The campaign comprises advocacy, mass media and community mobilisation activities. The mass media campaign uses a song, entitled ZAZI, written and performed by the talented South African musician, Zonke, in collaboration with an emerging South African young poet, King Nova, supported by the University of Pretoria’s Youth Choir.

The accompanying music video, directed by South African director Tebogo Mahlatsi, shows situations where young women are drawing on their strength to make decisions for their own future.